On Sunday, February 11, 2024, BMW will make a comeback to the Super Bowl with a brand-new 60-second commercial promoting the all-new, iconic BMW 5 Series, which will be headlined by the first-ever all-electric BMW i5.
Christopher Walken Is Curious About the “Teaser” BMW Is Putting Up Before the Super Bowl
The 60-second commercial features Wilken’s instantly recognisable voice and distinctive speech pattern. It follows the actor as he goes about his regular day and runs across a never-ending parade of imitators, including his drive-through barista, hotel valet, tailor, and cosmetics artist. The mimics initially perplex Walken, who becomes more and more irritated. The final line of the ad is Walken asking USHER, “Don’t you have somewhere to be?” during a fortuitous rencontre. “Talkin’ Like Walken” will be aired during Super Bowl LVIII’s first quarter.
Walken stated, “It was a pleasure working with BMW; they are a great company and I think electric cars are important.” “I’m excited to share the work we completed together.”
“Performing at the Super Bowl is an incredible honour, and collaborating with BMW is a wonderful experience,” stated USHER. “I hope you all enjoy the commercial; it was a cool experience to make.”
The humorous campaign was made by Goodby Silverstein & Partners (GS&P), BMW’s principal U.S. creative agency. Bryan Buckley, a director who has been nominated for two Academy Awards and is well-known for his work on nearly 70 Super Bowl ads, directed it. The photography was directed by renowned cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar).
According to Marcus Casey, Chief Marketing Officer of BMW of North America, “you quickly realise that there’s a recipe for success when you think about the perfect Super Bowl ad.” Although it’s not simple, “you have the makings of a hilarious, memorable spot if you start with an exciting new product, an Combine an A-List Hollywood star, a fantastic script, and a gifted crew with the multifaceted Ashley Park and a worldwide phenomenon like USHER.”
BMW produced two teasers for the spot ahead of the big game. In the first, “Agent,” Walken asked his agency a questioning question, “So it’s an ad for an ad?” making fun of the custom of Super Bowl commercial teasers. A second teaser, titled “Singing,” featured Walken driving an electric BMW i5 while listening to USHER’s hit song “Yeah!”, implying the singer’s surprise visit.
Both Christopher Walken and the BMW 5 Series are iconic. It shows two renowned figures collaborating to create a synergy. “You wait your entire life to create a campaign like this,” GS&P co-founder and co-chair Rich Silverstein continued. Everyone, in actuality, has a Walken impression. However, there is just one original.
In order to get everyone on social media to #TalkinlikeWalken, the campaign will also include social media extensions, such as a TikTok activation that challenges creators to add their own unique touch to a Walken impression.
The 5 Series BMW.
The all-new eighth generation BMW 5 Series, which is more sporty than ever, is now offered as the BMW i5 for the first time with a fully electric drivetrain. The new BMW 5 Series boasts a plethora of digital innovations and technological advancements, including the latest version of BMW’s “Highway Assistant,” which allows for attentive hands-free driving at speeds up to 85 mph when conditions and speed limits permit, in addition to its sporty, elegant design and signature BMW driving dynamics.
The American BMW Group
Since 1975, BMW of North America, LLC has had a presence in the United States. In 2003, Rolls-Royce Motor Cars NA, LLC started car distribution.
In the United States, the BMW Group has expanded to encompass marketing, sales, and financial services companies for the BMW brand of automobiles, which includes motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy with headquarters in California; a Silicon Valley technology office; and numerous other operations across the nation. The BMW Group’s global centre of expertise for BMW X vehicles is BMW Manufacturing Co., LLC in South Carolina, which also assemble
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The Group BMW
The BMW Group is the top producer of luxury cars and motorbikes in the world, offering top-notch financial and transportation services under its four brands: BMW, MINI, Rolls-Royce, and BMW Motorrad. With more than 30 production facilities across the globe, the BMW Group has a global sales network spanning over 140 countries.
les the BMW XM and the Sports Activity Vehicles X3, X4, X5, X6, and X7. 349 BMW passenger car and BMW Sports Activity Vehicle centres, 145 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers make up the networks that represent the BMW Group sales organisation in the United States. The BMW Group’s North American sales headquarters, BMW (US) Holding Corp., is situated in Woodcliff Lake, New Jersey.
Note to Journalists: www.bmwusanews.com, are online resources for journalists seeking information about the BMW Group and its products in the United States.
Over 202,000 motorcycles and close to 2.4 million passenger cars were sold globally by the BMW Group in 2022. In the fiscal year 2022, profit before taxes came to € 23.5 billion, with revenues of € 142.6 billion. There were 149,475 workers in the BMW Group as of December 31, 2022.
Thinking long-term and acting responsibly have always been the cornerstones of the BMW Group’s success. The business defined the path for the future early on and has continually made effective resource management and sustainability the core of its strategic direction, from the supply chain to production to the conclusion of every product’s useful life.
