May 15, 2024, East Hanover, New Jersey /PRNewswire/ — The launching of Special Edition Star WarsTM OREO Cookies was announced today by the OREO brand in association with Lucasfilm. The outer packaging of the two Star WarsTM OREO Cookie Pack variants is the same, but inside each pack is a single color creme that represents the good or dark side of the Force. Better still? An amusing twist: viewers won’t be able to tell which side they support until they open it!
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With the release of new Special Edition STAR WARSTM OREO Cookie Packs, the OREO brand is encouraging fans to uncover their destiny. Inspired by the crystals in a LIGHTSABERTM, the Special Edition STAR WARSTM OREO Cookie Packs have different embossments of appropriate dark side and light side characters along with red or blue cream that is infused with “kyber” (sugar) crystals.
Nicole Fischer, Senior Brand Manager at OREO, US, commented, “Pairing two incredibly loved communities to launch the Star WarsTM OREO Cookie Packs has been an amazing experience.” “With strategic partnerships, we are keeping up our efforts to solidify the cultural significance of our brand. We hope that fans like learning about the intricacies we’ve incorporated at every touchpoint and that they can see how much we loved bringing their favorite stories to life.”
The dark side or light side Star WarsTM OREO Cookies with red or blue crème, respectively, will meet fans when they open their packs and find out what their fate is. These cookies are loaded with “kyber” sugar crystals, which are modeled after the crystals found in a LIGHTSABERTM. Each of the two varieties of the Special Edition Star WarsTM OREO Cookie Packs will have 10 characters each, for a total of 20 characters. The characters will be embossed with corresponding light and dark side characters, such as Luke Skywalker, Yoda, and Princess Leia for the light side pack, or Darth Vader, Darth for the dark side pack.
If you look closely at the packaging art, the Star WarsTM and OREO Cookie lore gets much more intricate. The renowned illustrator Greg Hildebrandt, a recognizable Star WarsTM poster artist since 1977, lovingly hand-painted original character artwork for the Star WarsTM OREO Cookie Packs as a tribute to the property.
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Commencing on May 30 at OREO.com/StarWars, the new Star WarsTM OREO Cookie Packs will go on presale. They will go on sale at stores across the country on June 10. The packets will only be offered while supplies remain and for a brief period of time.
Concerning OREO® Cookies
America’s favorite cookie, OREO®, is available in over 100 countries worldwide. More than 20 billion OREO® cookies are sold annually in the United States, out of the total 60 billion cookies produced worldwide.
Since the creation of the first OREO® biscuit in 1912, an estimated 500 billion OREO® cookies have been sold. Follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial, or Instagram @OREO for additional information.
Concerning Mondelēz International
With operations in more than 150 nations, Mondelēz International, Inc. (Nasdaq: MDLZ) enables people to snack responsibly. With estimated net revenues of $36 billion in 2023, MDLZ is a leader in the snacking industry thanks to well-known national and international brands like Cadbury Dairy Milk, Milka, Toblerone, and Ritz, as well as biscuits and baked snacks like Tate’s Bake Shop, Clif Bar, and Oreo. Being a part of the Nasdaq 100, Dow Jones Sustainability Index, and Standard and Poor’s 500, Mondelēz International is truly honored. Go to www.mondelezinternational.com or follow @MDLZ on Twitter to stay up to date on corporate news and updates.
